Bright Blue Thing is the creative outlet of Will Ford — a Design & Creative Director with 17+ years of experience shaping brands at scale across sport, fashion, entertainment, and consumer goods. I’ve worked with brands including Formula 1, Gymshark, Amazon Prime Video, IMAX, EE, and Roald Dahl.

Available for freelance, contract and permanent roles.

Optimistic. Considered. Unexpected.

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Optimistic. Considered. Unexpected. *

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Featured project

MY ED SPACE

Through insight, we understood a simple human truth: children who start the year ahead, stay ahead. September is when every parent decides what kind of year it's going to be. The Get Ahead, Stay Ahead campaign positioned us as the inside track to subject mastery and exam confidence, through access to the UK's top teachers, many of them former examiners.

We built a messaging framework and campaign toolkit that kept Get Ahead, Stay Ahead fresh across the campaign. This results day example was just 1 of nearly 3000 pieces of performance creative made during a 3 month window from July > September. Using UGC content we crafted a short and powerful narrative that explains the significance of exam results for children and GCSE and A-Level and the difference MyEdSpace makes.

The work was a great success, don’t just take my word for it, here is Andy’s review of my input to the creative team.

“I worked with Will on a variety of campaigns for MyEdSpace in 2026. Before working with Will, he mentioned that the thing that got him out of bed in the morning was wanting to do great work, with great people - and I think that's exactly what we did. Will came with an infectious enthusiasm, coupled with suggestions on how we could streamline and maximise the work we were already doing, while adding a host of exciting ideas. His input into our Results Day content, where we were able to feature our students opening and reacting (with delight) to their results, is a testament to Will's vision and tenacity to realise it. I would love to work with Will again and have no hesitation in recommending him.”

Andy Lawn: Brand And Content Lead MES

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Work with me

I’m currently seeking the right permanent position and also available for freelance and contract work.

  • I’m experienced in agency, in-house, and founder-led environments. After 17+ years working with iconic brands, I’m focused on roles that meet three criteria:

    Make great work.
    Work with nice people.
    Get paid fairly.

    Target roles: Design Director / Associate Creative Director / Creative Director.

    CORE SKILLS:

    CREATIVE LEADERSHIP

    • Design Direction

    • Creative & Art Direction Brand

    • Strategy & Positioning

    • Visual Identity Systems

    • Team Leadership & Mentorship

  • Open to FTC roles lasting three months or more.

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    Below is a recent review from my time as FTC Design Director for Integrated agency Designwerk:

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    Will is a highly talented creative leader with bright ideas and a strong sense of systematic thinking. He is always looking to push and challenge projects to reach their full potential. Beyond that, he is a fantastic mentor who genuinely enjoys sharing knowledge, upskilling those around him, and creating an environment where passion flows through the whole team. It was an absolute pleasure to work with him, and he would be an incredible leader for any studio or project.
    Max Gill. Sr Designer. Designwerk

  • I’m comfortable working from concept through to execution - from artwork and production to senior stakeholder engagement - ensuring high-quality creative delivery across all channels.

    CORE SKILLS:

    Creative & Art Direction

    • Strategy & Positioning

    • Visual Identity & Branding

    • Performance Marketing Creative

    • Experiential & Event Design

    • Packaging & Physical Product Design

    • Photography & Content Capture

    • Cross-channel Campaign Delivery

    Tools: Adobe Creative Suite, Figma, CInema 4D

    Day Rate: £475pd

See my CV >

“Having worked with Will now over a number of years and in different roles, I can safely say that he is class act. His ability to see the bigger picture and apply creative solutions in the intricate detail is impeccable. His strong sense of branding and ability to build workable systems, that deliver structure and flexibility to all of the brands he has worked for is a superpower. On top of that, his enthusiasm, professionalism and passion for design are never far from the surface. All of which makes him a brilliant Design Director.”

Will Dragon Founder and Director They Did It Creative

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