Bright Blue Thing is the creative space for my work.
I’m a Design & Creative Director with 17+ years’ experience leading global brands across sport, fashion, entertainment, and consumer goods.
Over the years, I’ve helped build and lead teams, shape brand and creative strategy, and deliver work that with purpose. I’ve worked in agency, in-house, and founder-led setups, so I know how to balance big-picture thinking with hands-on making.
I’m comfortable everywhere from artwork and production through to leading conversations with senior stakeholders and C-suite teams - all with a focus on high-performing creative work that sparks and emotional connection to a brand.
Little mantras I live by:
Be curious: Make the work I wish existed
Collaborate always: Great work is the sum of many hearts
Find the constraint: Budgets? Printing methods? The limits of the brief are where the magic happens.
Work that transforms brands
Take a look at this short clip from a year working with the team at Bulk: in twelve months I built a creative team from scratch, worked across packaging, web, motion, content, and localised copy.
Here’s some of what that looked like:
Led and produced 11 shoots spanning product, F&B, and lifestyle.
Took packaging from brief to warehouse ready across more than 1,500 SKUs.
Transformed brand copy from translated to fully localised messaging across 16 markets.
Lets work together
If you’re interested in teaming up - whether for freelance work, a contract role, or a longer-term position - I’d love to hear from you. Drop your details and I’ll be in touch.