Bright Blue Thing is the creative space for my work.
I’m a Design & Creative Director with 17+ years’ experience leading global brands across sport, fashion, entertainment, and consumer goods.
Over the years, I’ve helped build and lead teams, shape brand and creative strategy, and deliver work that with purpose. I’ve worked in agency, in-house, and founder-led setups, so I know how to balance big-picture thinking with hands-on making.
I’m comfortable everywhere from artwork and production through to leading conversations with senior stakeholders and C-suite teams - all with a focus on high-performing creative work that sparks and emotional connection to a brand.
Little mantras I live by:
Be curious: Make the work I wish existed
Collaborate always: Great work is the sum of many hearts
Find the constraint: Budgets? Printing methods? The limits of the brief are where the magic happens.
Work that transforms brands
Take a look at this short clip from a year working with the team at Bulk: in twelve months I built a creative team from scratch, worked across packaging, web, motion, content, and localised copy.
Here’s some of what that looked like:
Led and produced 11 shoots spanning product, F&B, and lifestyle.
Took packaging from brief to warehouse ready across more than 1,500 SKUs.
Transformed brand copy from translated to fully localised messaging across 16 markets.
“Having worked with Will now over a number of years and in different roles, I can safely say that he is class act. His ability to see the bigger picture and apply creative solutions in the intricate detail is impeccable. His strong sense of branding and ability to build workable systems, that deliver structure and flexibility to all of the brands he has worked for is a superpower. On top of that, his enthusiasm, professionalism and passion for design are never far from the surface. All of which makes him a brilliant Design Director.”
Will Dragon Founder and Director They Did It Creative
Lets work together
If you’re interested in teaming up - whether for freelance work, a contract role, or a longer-term position - I’d love to hear from you. Drop your details and I’ll be in touch.