Formula 1: 70 Years

For Formula 1’s 70th anniversary year, I created a custom logo and visual language that celebrated the sport’s history while feeling fresh and contemporary. The logo takes inspiration from F1’s existing graphic elements - especially the racing line within the logo - and cleverly combines the 7 and 0 into a dynamic, track-like shape.

One fun bonus? I even designed a trophy for the British Grand Prix - a modern homage to the very first F1 trophy from 1950. It gave the celebration a deeper connection to the sport’s roots while making each winner feel part of the legacy.

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PHOTOGRAPHY & ART DIRECTION

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TYFO: BRANDING