GYMSHARK - Run Club Community Branding

Gymshark required a dedicated sub-brand to support its growing running community. The identity was built around overlapping letterforms - matching the rhythm and density of legs and arms moving in unison within a pack of runners.

The system was designed for flexibility and impact, rolling out seamlessly across apparel, social communications and event print - creating a cohesive presence that felt native to both performance culture and the wider Gymshark brand.