Htz & Ohm

Now, more than ever, the world is filled with technology. We understand more each day about the emotional and psychological impact of social media on our mind, but today we are becoming equally as aware of the physical impact of electro magnetic frequencies and the potential harm they are causing our body. In the past, this narrative has been closely linked with spirituality, homeopathic medicine and niche alternative products. But today, is it main stream media, it is becoming scientifically backed and celebrity endorsed - Russell Brand is a supporter of Airestech, which markets products at $300. This product is both good business and most importantly a practical measure to prevent harmful electromagnetic frequencies from impacting our bodies most vital areas.

The brief:

Create a brand identity that helps EMF jewelry appeal to the male fashion-conscious audience.

Key deliverables:

A name that makes the world of EMF projects feel connected with the world of fashion and a visual identity that creates classy intrigue in the product category.